Haier Showroom at Magic Mall Urdaneta Redefines Innovation

Haier Showroom at Magic Mall Urdaneta Redefines Innovation

A Milestone in Home Innovation

In a move that promises to bring world-class innovation right into Filipino households, Haier Philippines—partnering with Magic Appliance Center—has unveiled its new showroom at Magic Mall Urdaneta in Pangasinan. Launched on May 28, 2025, this event marked a significant step in making smarter home solutions a reality for everyday users. Haier’s approach is simple yet powerful: better technology leads to more possibilities. It’s not just about selling appliances; it’s about creating a smarter home environment that adapts to your lifestyle.

Haier’s commitment shines through its extensive lineup on display. Guests were introduced to a range of appliances—from Multi-Door Inverter Refrigerators and Front Load Washing Machines to state-of-the-art Televisions, Air Conditioners, and Gas Ranges. Each product embodies the brand’s mission to deliver energy-efficient, reliable, and user-friendly solutions that are designed to make everyday life easier.

Hands-On Experience for Every Customer

The new showroom isn’t merely a static display. It’s an interactive platform where customers can experience these innovative appliances first-hand. Product managers led detailed presentations, walking attendees through the features and benefits of each appliance. This approach created an engaging and informative atmosphere, allowing guests to ask questions and gain in-depth insights directly from the experts.

A live Q&A session added excitement to the launch. Attendees had the opportunity to interact with Haier’s technical team, diving into specifics about how these products can transform their daily routines. In addition to the face-to-face experience, the event was livestreamed, ensuring that even those who couldn’t be there in person could witness the unveiling in real time. Registered online viewers also participated in exclusive raffle draws, making the occasion even more interactive and fun.

A New Era of Smarter Home Solutions

Central to Haier’s vision is its pledge to create smarter homes. The showroom is a testament to this vision. Every appliance showcased is built with innovation at its core. The tagline, #MoreCreationMorePossibilities, isn’t just a catchy phrase—it reflects Haier’s promise to push the boundaries of what is possible in home technology.

By integrating advanced features and design into everyday appliances, Haier is taking a premiumization approach across multiple product categories. This strategic move not only elevates user experience but also drives growth in all business segments. Whether you are looking for a refrigerator that consumes less energy or a washing machine that cleans more efficiently, Haier’s offerings are designed to match modern lifestyles and expectations.

Transforming the Retail Experience

The new showroom at Magic Mall Urdaneta offers a dynamic space where technology meets tangible experience. Customers don’t have to imagine what smart home living can be—they can see it, touch it, and feel it in real time. The showroom is set up to allow visitors to interact with products in a meaningful way. This immersive environment demystifies technology, making it accessible to every Filipino household. From the sleek designs to the highly functional features, each product is presented in a way that underscores its role in creating a connected home ecosystem.

Moreover, the showroom reinforces Haier’s dedication to value and convenience. The collaboration with Magic Appliance Center ensures that the experience is comprehensive—from hands-on demonstrations to expert advice tailored to individual needs. The seamless integration of innovative technology with practical home solutions is clear evidence of Haier’s commitment to transforming the home appliance landscape.

Reinforcing Commitment to Filipino Families

With the launch of this new showroom, Haier Philippines and Magic Appliance Center have reaffirmed their dedication to delivering not just products, but holistic improvements to everyday living. Every appliance on display is engineered to enrich lives through superior performance and energy efficiency. Whether it’s an air conditioner designed for extreme efficiency or a refrigerator that redefines storage and preservation, Haier’s innovations are designed to add value, convenience, and style.

The grand opening of the showroom is more than a retail event—it’s a celebration of smarter living. Haier continues to shape the future by making advanced, intelligent, and premium appliances accessible to Filipino households, one innovation at a time. #MoreCreationMorePossibilities