EastWest Reinvents Banking Through AI and Digital Excellence
EastWest Reinvents Banking Through AI and Digital Excellence
A New Era of Digital Banking
EastWest Bank is shaping the future of digital banking with smart, intuitive solutions designed for efficiency and simplicity. In an industry often defined by complexity, EastWest is taking a purpose-driven approach, making banking easier, more accessible, and truly responsive to customer needs.
From seamless mobile experiences to AI-powered support, EastWest continues to push boundaries with innovations that empower users across personal and business banking, setting the benchmark for financial technology in Southeast Asia.
EasyWay and EasyBiz: Making Everyday Banking Simple
Marking its 30th anniversary, EastWest introduced EasyWay, a modern mobile app built for effortless banking. Designed with an intuitive interface and advanced security features, the app integrates:
- Biometric authentication for secure access
- Real-time transaction alerts for better financial tracking
- In-app customer service for instant support
For affluent clients, EastWest Priority offers a personalized banking experience, complete with premium access and concierge-level services.
Meanwhile, business owners benefit from EasyBiz, a dedicated SME banking platform. It provides:
- Cash flow management for smoother transactions
- Fund transfers and collections in a single system
- Advanced security features to protect business operations
With these platforms, EastWest delivers a secure, streamlined banking experience tailored to personal and professional needs.
Komo by EastWest: Digital-First Banking for Everyday Use
EastWest Rural Bank continues to simplify finance management with Komo, a straightforward digital banking platform designed for savings, transfers, bill payments, and financial tracking.
Recent enhancements now allow:
- Over 95,000 EWRB account holders—many of them DepEd teachers—to access their savings accounts online for the first time
- In-app salary loan applications, ensuring financial empowerment is more accessible
By prioritizing simplicity and mobile accessibility, EastWest ensures that banking remains convenient, secure, and designed for real-life needs.
EW Pay: The First Tap-to-Pay Mobile App in Southeast Asia
EastWest’s EW Pay app revolutionizes digital payments with a built-in Near Field Communications (NFC) feature, making tap-to-pay possible directly from mobile devices—no separate e-wallet required.
Recognized for its user-friendly design and high-performance capabilities, EW Pay:
- Holds the highest Google Play rating among local banks
- Enables fund transfers, bill payments, and account monitoring in just a few taps
With EW Pay, EastWest delivers a simpler, faster, and more reliable payment experience for modern consumers.
ESTA and GenAI: AI-Powered Customer Support
EastWest enhances customer service through ESTA, or EastWest System Tech Assistant—a 24/7 AI-driven chat interface on Facebook Messenger offering:
- Credit card applications, activations, and tracking
- Real-time statements, reward redemptions, and installment bookings
- Comprehensive financial management in one conversation thread
In 2025, EastWest became the first local bank to integrate GenAI technology for internal support, helping employees deliver faster and more consistent service across channels.
“Our north star has always been meaningful customer experience,” says Harvey Libarnes, EastWest’s Chief Digital Officer. “Whether you’re banking from home or at work, our goal is to make things easier and more empowering for everyone.”
Global Recognition for Digital Excellence
EastWest’s customer-first approach has earned multiple international awards, reinforcing its leadership in digital banking. Recent accolades include:
- Most Customer-Centric Bank: ASEAN Fintech Forum Awards 2025
- Mobile Banking & Payment Initiative of the Year: Asian Banking & Finance Awards 2024
- Outstanding Digital CX in Banking App Platform: Digital Banker CX Awards 2024
- Most Innovative Smart Banking Services Provider: International Finance Awards 2023
These awards affirm EastWest’s commitment to innovation, service quality, and user experience excellence.
Banking That Works for You
EastWest’s approach to digital banking is built on smart technology, but designed with human needs in mind.
By integrating intelligent automation, simplified user interfaces, and responsive customer support, EastWest ensures that banking is not just efficient—but intuitive and stress-free.
As EastWest continues to develop and refine its digital services, it remains focused on one core mission: making banking easier, so customers can focus on the life they’re building—not just the steps it takes to manage it.
