Samsung’s Next Era of Television: AI, Scale, and Immersion

Samsung’s Next Era of Television: AI, Scale, and Immersion

Two Decades of Leadership, One Bold Future

At CES 2026, Samsung Electronics pulled back the curtain on its roadmap for the future of television. The Visual Display (VD) Deep Dive session, led by SW Yong, President of VD Business, was held at The Wynn Las Vegas. The message was clear: Samsung isn’t just building bigger screens; it’s redefining what a television means in the connected home. Samsung’s Next Era of Television: AI, Scale, and Immersion

For twenty consecutive years, Samsung has held the crown as the world’s top TV brand. That’s not luck—it’s relentless innovation. And now, as the global TV market shifts toward premium demand, larger screens, and intelligent experiences, Samsung is doubling down on its strengths.

I’ve always said leadership in tech isn’t about resting on laurels. For readers, this means Samsung is pushing TVs beyond passive entertainment devices. And yes, it also means you can stop saying, “A TV is just for watching shows.”

Expanding Capabilities Through Next-Gen AI

Samsung emphasized its focus on next-generation AI while maintaining exceptional picture quality. 2026 is positioned as a pivotal year for the VD business. Micro RGB and OLED will lead the premium segment, mini LED will make high-end tech more accessible, and ultra-large displays will enhance immersion at home and beyond. Samsung’s Next Era of Television: AI, Scale, and Immersion

This isn’t just about pixels—it’s about intelligence. Samsung’s AI integration is designed to anticipate user needs, surface contextual information, and create a more interactive experience.

I’ve always argued that AI should make devices smarter, not more complicated. For readers, this means your TV could become a proactive companion, not just a screen. And yes, it also means you can stop saying, “Smart TVs aren’t really smart.”

Vision AI Companion: The Heart of the Strategy

At the core of Samsung’s 2026 vision is the Vision AI Companion (VAC). Integrated across nearly the entire lineup, VAC makes televisions more intuitive, conversational, and personalized.

VAC understands what viewers are watching, anticipates needs, and surfaces helpful information directly on the screen. Imagine watching a cooking show and instantly getting recipe suggestions, or viewing a film and seeing contextual trivia pop up without lifting your phone. Samsung’s Next Era of Television: AI, Scale, and Immersion

By embedding AI across its ecosystem, Samsung is expanding the TV’s role beyond entertainment. It becomes a hub for smart home integration and meaningful engagement.

I’ve always said the best tech feels invisible yet indispensable. For readers, this means VAC could make your TV the smartest device in your home. And yes, it also means you can stop saying, “My TV doesn’t do anything but stream.”

Redefining Scale and Design

Hun Lee, EVP of VD Business, highlighted Samsung’s new Micro RGB 130-inch TV, an industry-first achievement. This isn’t just a big screen—it’s a technical milestone.

As content quality improves, users naturally crave deeper immersion. Samsung’s focus is on tangible experiences brought by technologies like VAC, not just technical specifications. The 130-inch Micro RGB TV embodies this philosophy, combining scale with intelligence.

I’ve always argued that bigger isn’t better unless it’s smarter. For readers, this means Samsung’s ultra-large displays are designed to enhance immersion without overwhelming usability. And yes, it also means you can stop saying, “Huge TVs are just gimmicks.”

Lifestyle Innovation Beyond Specs

Samsung isn’t just chasing numbers—it’s rethinking lifestyle integration. The VD Deep Dive emphasized how TVs can adapt to different living spaces, moods, and user needs. From minimalist designs that blend into interiors to intelligent features that personalize experiences, Samsung is positioning TVs as lifestyle products.

This isn’t about specs—it’s about how technology fits into daily life.

I’ve always said lifestyle innovation is where tech earns loyalty. For readers, this means Samsung TVs are designed to complement your home, not dominate it. And yes, it also means you can stop saying, “A TV is just a black rectangle.”

Picture Quality Still Matters

While AI and lifestyle features take center stage, Samsung hasn’t forgotten the basics. Exceptional picture quality remains a priority. OLED and Micro RGB deliver richer colors, deeper blacks, and sharper contrasts. Mini LED ensures accessibility without compromising performance.

This balance between hardware excellence and intelligent experiences is what keeps Samsung ahead.

I’ve always argued that innovation without fundamentals is hollow. For readers, this means Samsung TVs will still deliver stunning visuals while layering intelligence on top. And yes, it also means you can stop saying, “Smart features ruin picture quality.”

Interaction Over Passive Viewing

President Yong emphasized that television is evolving from a viewing-centered experience to one based on direct interaction with users. This shift reflects broader consumer trends—people want devices that engage, not just display.

Samsung’s approach builds on its legacy of hardware excellence while layering intelligence and connectivity.

I’ve always said interaction is the future of screens. For readers, this means your TV could become a conversational partner, not just a silent rectangle. And yes, it also means you can stop saying, “TVs are boring compared to phones.”

My Take: TVs That Finally Earn Their Place

I’ve covered countless TV launches, and most fall into predictable patterns—bigger screens, thinner bezels, slightly better resolution. The Samsung VD Deep Dive at CES 2026 felt different. It wasn’t just about specs; it was about redefining the role of the television.

What I like most is the balance. Samsung is combining hardware excellence with AI-driven intelligence, lifestyle integration, and immersive scale. It’s a holistic approach that respects both tradition and innovation.

For readers, the benefit is clear: Samsung TVs aren’t just evolving—they’re transforming. They’re becoming smarter, more personal, and more meaningful in everyday life. And yes, it also means your next TV might finally feel indispensable instead of optional.

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Learn more about Samsung’s latest AI-driven innovations by visiting https://news.samsung.com/ph/.