PLDT Enterprise and ePLDT: Powering Retail with AI

PLDT Enterprise and ePLDT: Powering Retail with AI, Cloud, and Managed Services

Intelligent Retail Transformation Takes Center Stage

PLDT Enterprise, in partnership with ePLDT, recently hosted the Intelligent Enterprise Workshop for Retail, a gathering of industry leaders, decision-makers, and technology advocates. The focus was clear: how data, AI, and managed services can transform retail operations and customer experiences in the Philippines. PLDT Enterprise and ePLDT: Powering Retail with AI

The workshop featured sessions on Google Cloud’s AI solutions, demonstrating how data-driven insights and scalable infrastructure can unlock innovation. From inventory management to customer engagement, the event showed how technology is no longer a back-office tool—it’s the beating heart of modern retail.

I’ve always believed that retail is about more than selling products—it’s about orchestrating experiences. For readers, this means the next time you walk into a store, the systems behind the scenes might already know what you want, when you want it, and how you prefer to pay. And yes, it also means you can finally stop pretending you enjoy waiting in line

Addressing Retail’s Biggest Challenges

The workshop was designed for CXOs, CMOs, and IT managers, tackling pressing challenges such as:

• Fragmented data systems that make insights hard to consolidate.
• Scalability issues that prevent retailers from growing efficiently.
• The rising demand for secure and compliant AI-driven strategies.

By applying technology into real-world retail contexts, the sessions emphasized how AI and managed services can personalize shopping experiences while reducing operational overhead.

I’ve always said that fragmented data is like a messy stockroom—you know the items are there, but good luck finding them. For readers, this means AI-powered systems can finally clean up the mess, giving retailers clarity and customers smoother experiences. And yes, it also means you can finally stop wondering why your favorite store keeps running out of your size. PLDT Enterprise and ePLDT: Powering Retail with AI

A Commitment to Retail Innovation

At the event, PLDT Enterprise reaffirmed its commitment to supporting the evolving needs of Philippine retailers. Through ePLDT’s expertise in managed services, the initiative highlighted how businesses can move beyond legacy systems toward scalable, secure, and future-ready digital infrastructure.

Corinne Funk-Zablan, Customer Relationship Management Head at PLDT Enterprise, explained: “Today’s smart retailer is embracing a new era of shopping, blending human touch with technology to deliver a more tailored consumer experience.”

Jerry Dy, Technology Solutions Consultant at ePLDT, added: “Managed services play a critical role in enabling data-driven and AI-powered transformation. By providing scalable infrastructure, continuous optimization, and expert support, managed services empower retailers to focus on innovation—unlocking real-time insights, enhancing customer experiences, and accelerating intelligent decision-making across the enterprise.”

I’ve always argued that managed services are like having a backstage crew for your retail show. For readers, this means retailers can focus on dazzling customers while the tech team ensures the lights never go out. And yes, it also means you can finally stop blaming “system downtime” for slow service.

Real-World AI Use Cases

The workshop showcased Google Cloud’s integrated data analytics and AI platform, helping retailers break down silos, deliver real-time insights, and personalize customer journeys.

Examples included:

• AI-powered supply chain optimization to reduce delays.
• Predictive inventory management to keep shelves stocked.
• Smarter in-store experiences that adapt to customer behavior.

Participants also explored how Google Workspace with Gemini supports employees by reducing administrative workloads and fostering collaboration.

I’ve always said that AI is only useful when it solves real problems. For readers, this means fewer “out of stock” signs, faster service, and smarter recommendations. And yes, it also means you can finally stop pretending you enjoy being asked, “Do you want fries with that?” when you’re clearly buying a shirt.

Future-Proofing the Retail Industry

The workshop highlighted barriers to AI adoption, including infrastructure gaps, data quality issues, and skill readiness. Yet solutions such as managed services, modernized data warehouses, and AI-powered analytics provide a clear path forward.

By convening retail leaders, PLDT Enterprise and ePLDT are accelerating AI adoption and shaping a retail industry that is smarter, more secure, and more responsive to Filipino consumers.

I’ve always believed that future-proofing isn’t about predicting trends—it’s about building systems that adapt. For readers, this means retailers will be ready for whatever comes next, whether it’s a surge in online shopping or a sudden demand for eco-friendly packaging. And yes, it also means you can finally stop worrying that your favorite store will vanish because it couldn’t keep up.

My Take: Why This Matters

I’ve covered countless retail tech initiatives, but this one stands out because it’s holistic. It doesn’t just throw AI at problems—it integrates cloud, data, and managed services into a cohesive strategy.

What I like most is the balance. Retailers get the tools to innovate while also ensuring compliance, security, and scalability. It’s not just about shiny dashboards—it’s about resilient systems that support growth.

For readers, the benefit is clear: you’ll experience retail that feels smarter, faster, and more personal. And yes, it also means you can finally stop saying, “Shopping here is a hassle”—because the future of retail is designed to make it effortless.

Technology That Serves Shoppers and Businesses

At its core, this initiative is about technology serving both shoppers and businesses. It’s about reducing friction, enhancing experiences, and ensuring that innovation translates into real-world impact.

For readers, this means you’re part of a retail ecosystem where every purchase is supported by data, every interaction is personalized by AI, and every store is backed by secure, scalable infrastructure. And yes, it also means your next shopping trip might feel less like a chore and more like a curated experience.

Learn more about what PLDT Enterprise can do for your business, visit https://bit.ly/pldtenterprise-intelligent-enterprise-pr