LG xboom and will.i.am Redefine Audio Experience

LG xboom and will.i.am Redefine Audio Experience

The Artist Behind the Architecture

When will.i.am landed in Manila, he didn’t just bring Grammy credentials—he brought blueprints. As LG’s Experiential Architect for the new xboom AI speaker lineup, he’s not just endorsing a product. He’s designing an experience. From the texture of the packaging to the key of the startup tone (yes, it’s G for “LG”), every detail carries his fingerprint. LG xboom and will.i.am Redefine Audio Experience

This isn’t a celebrity slap-on. It’s a full-on collaboration. And it started with a phone call—to his mom. “LG is one of the best consumer electronics companies in the world. I’ve always been a fan,” he said during the Manila press conference. The partnership felt personal, and it shows.

Beyond Branding: Designing the Experience

Most celebrity tech tie-ins are surface-level. Not this one. will.i.am worked closely with LG’s engineers to shape the sound profile across the xboom family. He obsessed over EQ balance, bass harmony, and even the feel of the ink on the box.

“I pay attention to so many details,” he said. “What’s the experience? What’s the box fabric? Can you feel the ink on the print?” That’s not marketing fluff—that’s design thinking.

He spent four days crafting the startup sounds alone. The result? A speaker that doesn’t just play music—it sets a mood before the first beat drops.

Four Speakers, Four Lifestyles

The LG xboom AI lineup isn’t one-size-fits-all. It’s tailored to how people actually live.

• Stage 301: Studio-quality sound, karaoke-ready mic controls, and an aux jack for laptop producers. will.i.am uses it in his own studio. Enough said.
• Bounce: Built for the beach, with dual passive radiators that deliver punchy sound in a compact form.
• Grab: Tube-shaped, lightweight, and ready for travel. Think of it as your audio sidekick.
• Buds: Advanced noise cancellation for commuters, students, and anyone who wants to tune out the world and tune into clarity.

Each product is tuned for consistency. Whether you’re bouncing beats or belting ballads, the sound stays rich and balanced.

AI That Speaks Your Language

will.i.am isn’t just thinking about sound—he’s thinking about intelligence. Through his company FYI.AI, he’s bringing conversational agents and AI personas to the xboom platform.

During the Manila event, he demoed an AI assistant that could respond in Filipino accents. The goal? Simulated radio experiences with AI hosts and DJs that feel local, personal, and culturally relevant.

He sees AI not as a threat, but as a tool. “How can I be afraid of AI if you come from the inner city?” he said. “Here’s a tool that can help folks that are struggling not struggle anymore.”

It’s the same logic that made drum machines revolutionary—not because they replaced drummers, but because they gave more people access to music production.

A Love Letter to Filipino Talent

will.i.am didn’t hold back on praise for Filipino musicians. “There’s probably a Filipino singer that’s equal to Whitney Houston,” he said. That’s not hyperbole—it’s admiration.

He sees the Stage 301 as tailor-made for the Philippines’ karaoke culture. Room-filling sound, mic controls, and studio-grade clarity? It’s a match made in Manila.

And it’s not just about music. It’s about representation. “Why can’t there be a consumer electronics company from Pampanga? Why can’t there be an AI company from Mindanao?” he asked.

The message is clear: talent is everywhere. Opportunity should be too.

Dream Big, Build Bigger

will.i.am compared this moment to 2005, when the iPhone changed everything. “Right now is the time for dreamers to dream the biggest dream imaginable,” he said.

He wants Filipino innovators to think beyond entertainment. To build tech. To shape culture. To turn the Philippines into a tech superpower by 2045.

It’s not just a pep talk. It’s a challenge. And it’s backed by a speaker lineup that proves what’s possible when artistry meets engineering.

Music as Medicine

At the heart of it all is music. For will.i.am, sound isn’t just entertainment—it’s therapy. “When you’re going through something, the right song helps you feel it, process it, maybe even heal,” he said.

That’s why the xboom speakers are tuned for clarity. No frequency loss. No distortion. Just clean, immersive sound that connects people across generations and geographies.

It’s not just about hearing music. It’s about feeling it.