Sony Creator’s Fest 2025 Ignites Filipino Creativity

Sony Creator’s Fest 2025 Ignites Filipino Creativity

Filipino Creators, One Unforgettable Creative Playground

Opening the Lens: Sony’s Vision for Creators

Sony Creator’s Fest 2025 wasn’t just a camera showcase—it was a full-blown creative ecosystem. Held at Baked Studios in Makati, the event brought together the country’s most dynamic storytellers, aspiring content creators, and industry mentors for a day of hands-on inspiration.

Sony Philippines President & Managing Director Shuhei Sugihara kicked off the event with a keynote that felt more like a rallying cry. “Take your first step,” he urged, reminding attendees that creativity isn’t reserved for the elite—it’s for anyone willing to start. Marketing Director Kentaro Imamura followed with a brand talk that peeled back the curtain on Sony’s camera philosophy: freedom, precision, and breaking boundaries.

Creator Panel: Real Talk from Real Creators

The heart of the fest? A panel featuring some of the country’s most influential creators: Erwan Heussaff, Janina Manipol, Miki Labarda, Abi Marquez, Wil Dasovich, and Hannah Pangilinan. Hosted by Doreen Suaybaguio, the discussion was refreshingly candid.

From vlogging kits to full-frame setups, each creator shared how Sony gear helped them evolve their craft. Erwan talked about storytelling through food and travel. Janina emphasized visual identity. Wil and Hannah reflected on authenticity in a saturated digital space. Miki and Abi dove into the technical side—framing, lighting, and the magic of post-production.

It wasn’t just a panel. It was a masterclass in creative resilience.

Immersive Zones: Where Gear Meets Grit

Sony didn’t just talk about creativity—they built it. Four experiential zones turned Baked Studios into a playground for content creation.

Cinevlog Zone
Led by Miki Labarda, this zone was a crash course in cinematic storytelling. With Sony’s compact vlogging cameras in hand, attendees learned how to turn everyday moments into mini-films. Framing, motion, narrative flow—it was all about elevating the ordinary.

Travel Zone
Think glamping meets gear testing. Kyrke Jaleco set up a whimsical campsite complete with a vintage van, bonfire, and forest-inspired decor. Attendees shot travel-style content and saw firsthand how Sony’s lightweight systems thrive in dynamic, outdoor-like environments.

Food Zone
Fern Dy turned mocktail-making into a visual feast. With colorful jars, styled backdrops, and Sony cameras tuned for texture and color, participants learned how to shoot food that pops off the screen. It was part workshop, part cocktail party—and fully delicious.

Lifestyle Zone
Outside Satori Specialty Coffee, Miguel Sotto guided creators through lifestyle storytelling. From cozy coffee shots to candid portraits, this zone proved that Sony cameras adapt seamlessly to personal branding and spontaneous creativity.

Together, We Create: Collaboration in Action

Sony’s mantra—“Together, We Create”—wasn’t just a tagline. It was the vibe. Attendees were grouped into teams, turning the event into a friendly competition. Brand partners like Aputure, Hollyland, Snickers, OFF by SC Johnson, and Satori Cafe added flavor with workshops, meet-and-greets, and live challenges.

The goal? Collaborate, shoot, edit, and share. It was a real-time test of creativity under pressure—and the results were impressive.

Awards, Raffles, and a DJ Finale Sony Creator’s Fest 2025 Ignites Filipino Creativity

To cap off the day, Sony handed out Best Zone Content awards and exclusive merchandise. But the real prizes—Sony Alpha 7C II with 28-60mm zoom lens and Sony ZV-E10 II with SELP 15-50mm power lens—will go to creators who submit their final content after the event.

DJ Justin San closed the night with a high-energy set that turned Baked Studios into a dance floor. It was the perfect send-off—a celebration of artistry, community, and the gear that makes it all possible.

Why It Mattered

Sony Creator’s Fest 2025 wasn’t just about cameras. It was about creators. It was about giving people the tools, the space, and the support to tell their stories. Whether you were a seasoned filmmaker or a first-time vlogger, the message was clear: creativity thrives in community.

And with Sony by your side, the next step is always within reach.

For more information, visit: http://www.sony.net/