Precision Parts Filipino Roads, Global Legacy

Precision Parts Filipino Roads, Global Legacy

AISIN Turns 60, Powers Every Filipino Drive Forward

Six Decades of Quiet Power

AISIN isn’t the kind of brand that shouts. It hums—under the hood, behind the scenes, and across generations of vehicles that just work. As it celebrates its 60th anniversary in 2025, AISIN steps out of the shadows to remind us that reliability doesn’t need a spotlight. It just needs consistency. Precision Parts Filipino Roads, Global Legacy.

Founded in August 1965, AISIN began with a simple but ambitious goal: elevate automotive engineering. Fast-forward six decades, and it’s now the world’s leading manufacturer of automatic transmissions and a proud member of the Toyota Group. If you’ve driven a Toyota, Honda, Mazda, Subaru, Isuzu, Mitsubishi, or even a Volvo, chances are AISIN was part of the ride.

From Japan to Laguna: Building Trust Locally

AISIN’s footprint in the Philippines is more than symbolic—it’s strategic. Through its joint venture with Toyota Motor Philippines, the Toyota Aisin Philippines facility in Sta. Rosa, Laguna plays a direct role in local vehicle production. Transmission and drivetrain systems built there carry the same Japanese precision that’s made AISIN a global name.

But it’s not just about manufacturing. AISIN’s aftermarket distribution is handled exclusively by Riken Motor Sales, Inc., giving Filipino motorists access to OE-grade parts nationwide. Whether you’re a car owner, a mechanic, or a parts retailer, AISIN is within reach—and that’s no small thing in a country where Japanese vehicles dominate the roads.

“AISIN doesn’t just meet standards; it sets them,” says Marlon Beraquit, Deputy Chief Representative of AISIN Philippines. “In the Philippines, that same reliability is now just one part away.”

The Parts That Keep You Moving

AISIN’s aftermarket catalog reads like a checklist for every car owner who’s serious about performance and longevity. It’s not just about fixing what’s broken—it’s about maintaining what works.

Drivetrain Components
Clutches, CV joints, and hubs designed for smooth handling and long life. Whether you’re stuck in EDSA traffic or cruising through Tagaytay, these parts keep your ride steady.

Cooling Systems
Water pumps and fan motors built to handle the brutal Philippine heat and stop-and-go driving conditions. Your engine stays cool, even when your patience doesn’t.

ADVICS Braking Systems
AISIN’s in-house brand delivers premium brake pads and hydraulic systems for dependable stopping power. Because in Metro Manila, sudden stops aren’t optional—they’re daily survival.

Engine Components
Ignition coils, timing chains, pistons—everything you need to keep your engine running efficiently and reliably. It’s the kind of stuff you don’t think about until it fails. AISIN makes sure it doesn’t.

Lubricants and Fluids
ATF, CVTF, engine oils, SLLC coolant, brake fluids—all designed to protect your engine from the inside out. Think of it as preventive maintenance in a bottle.

Filters and Wipers
High-performance oil, air, and cabin filters, plus wiper blades that actually last. Because visibility and clean air aren’t luxuries—they’re essentials.

With this lineup, AISIN positions itself as the one-stop OE-grade solution for Japanese and Asian vehicles. And in the Philippines, that’s practically the entire market.

The Road Ahead: Innovation Meets Integrity

AISIN’s 60th anniversary isn’t just a retrospective—it’s a launchpad. The company is investing heavily in sustainability, electrification, autonomous tech, and next-gen vehicle systems. But it’s not abandoning its roots. Durability, safety, and precision remain the foundation.

“At 60, AISIN is not slowing down,” says Keisuke Fukuda, Chief Representative of AISIN Philippines. “We’re stepping up our efforts to serve drivers in every market, including the Philippines.”

That means more innovation, more accessibility, and more ways for Filipino motorists to experience the same quality that global automakers trust.

Why It Matters: The Standard, Not the Substitute

Here’s the thing: AISIN isn’t just another parts brand. It’s the brand that built the original parts your car came with. Choosing AISIN isn’t a compromise—it’s a continuation.

So the next time you bring your car in for servicing, don’t settle. Ask for AISIN. Because when it comes to reliability, you don’t want “close enough.” You want the real thing.

For More Information about AISIN

Follow AISIN on Facebook at (https://www.facebook.com/AISINPHILIPPINES).  For more information on AISIN’s full product lineup, visit https://www.aisin.com.sg/products/.  Read AISIN’s Corporate 60th Anniversary Message at https://www.aisin.com/en/news/2025/008984.html