Sony RX1R III Delivers Full-Frame Power in Your Pocket
Sony RX1R III Delivers Full-Frame Power in Your Pocket
Eight-word Title: Compact RX1R III Packs Pro-Level Imaging Punch
Full-Frame Sensor, Pocket-Sized Ambition
Sony’s RX1R III is finally here, and it’s not just a refresh—it’s a redefinition. This compact camera doesn’t flirt with full-frame performance. It commits. At the heart of the RX1R III is a 61MP Exmor R CMOS sensor—the same powerhouse found in Sony’s top-tier mirrorless lineup. Paired with the BIONZ XR image processor, it’s a setup that screams resolution, dynamic range, and detail. Sony RX1R III Delivers Full-Frame Power in Your Pocket.
And then there’s the lens. A fixed ZEISS Sonnar T* 35mm f/2.0. Sharp, fast, and versatile, it’s the kind of glass that turns everyday moments into cinematic frames. Whether you’re shooting street scenes, portraits, or travel vlogs, this lens delivers clarity and character in equal measure.
Autofocus That Thinks Ahead
Sony didn’t just pack pixels into the RX1R III—they packed intelligence. The camera features AI-powered Real-time Recognition Autofocus, capable of tracking humans, animals, vehicles, and more with uncanny precision. It’s not just fast—it’s intuitive.
You point. It locks. You move. It follows. Whether you’re capturing candid moments or fast-moving subjects, the RX1R III keeps up without breaking a sweat. It’s the kind of autofocus that makes you feel like you’ve got a second shooter built into your grip.
Step Crop Shooting: One Lens, Three Perspectives
Here’s where things get clever. The RX1R III introduces Step Crop Shooting, allowing users to toggle between 35mm, 50mm, and 70mm equivalent focal lengths. It’s like having three prime lenses in one fixed-lens body.
Need a wider frame? Stick with 35mm. Want a tighter crop for portraits or detail shots? Switch to 50mm or 70mm. It’s instant, intuitive, and doesn’t compromise image quality. Add in the macro mode—capable of focusing as close as 20cm—and you’ve got a camera that adapts to your creative flow without the bulk of interchangeable lenses.
Designed for Creators, Built for the Road
Sony knows creators don’t sit still. That’s why the RX1R III is built with a lightweight magnesium alloy body that’s tough enough for travel and sleek enough for street photography. It weighs just enough to feel premium, but not so much that it becomes a burden.
The 2.36M-dot OLED electronic viewfinder is sharp and responsive, giving you a clear window into your composition. USB-C fast charging means you spend less time tethered to a wall and more time shooting. And with 12 Creative Looks baked in, you can dial in your aesthetic without diving into post-production.
Pre-Order Perks and Pricing
From August 29 to October 17, 2025, early adopters can pre-order the RX1R III for ₱279,999. That’s premium pricing, but it comes with premium perks. Each pre-order includes a bonus SF-G64T SD Card (64GB) worth ₱10,500—ideal for handling high-res stills and 4K video.
To reserve your unit, a ₱5,000 downpayment is all it takes at participating Sony Centers and authorized dealers nationwide. Claiming starts October 17, with full payment due by November 17. And if you’re looking to accessorize, Sony’s Purchase-with-Purchase Program offers discounts on battery packs, multifunction grips, and other essentials.
Who Is This Camera For?
Let’s be clear: the RX1R III isn’t for everyone. It’s for creators who want full-frame performance without the bulk. It’s for street photographers who value discretion and speed. It’s for travelers who refuse to compromise on image quality. And yes, it’s for professionals who want a second camera that doesn’t feel like a downgrade.
This is a camera that fits in your jacket pocket but punches like a DSLR. It’s compact, capable, and unapologetically premium. If you’re serious about photography and tired of lugging around gear that feels more like a gym workout than a creative tool, the RX1R III might just be your next obsession.
Promo Period: August 29 – October 17, 2025
DTI Fair Trade Permit No. FTEB-234369 Series of 2025
For more information on the RX1RIII, visit https://www.sony.com.ph/microsite/rx1rm3preorder/
