LG Laundry Love Brings Relief and Clean Starts to Pangasinan
LG Laundry Love Brings Relief and Clean Starts to Pangasinan
LG Laundry Love Cleans Up After the Storm
A Load Off Their Shoulders: Dagupan Gets a Wash of Hope
In Barangay Malued, Dagupan City, the aftermath of severe flooding left more than just mud and debris—it left families grappling with the basics. Clean clothes might seem like a small thing, but when your home’s been soaked and your routine flipped upside down, it’s a lifeline. From August 13 to 15, LG Philippines rolled in with its “Laundry Love” initiative, and for 135 residents, the sound of washers spinning was the sound of relief. LG Laundry Love Brings Relief and Clean Starts to Pangasinan.
With help from Breeze, which donated 900 detergent sachets, and Addessa Dagupan City, LG transformed laundry into a community reset button. Multiple LG washers and dryers were deployed, giving families a chance to breathe, regroup, and feel human again.
More Than Machines: A Legacy of Service
This wasn’t LG’s first rodeo. Laundry Love has been quietly making waves since 2023, helping communities in La Union, Pangasinan, and Zambales. In 2024, it reached Marikina and Cainta. And now, in 2025, it’s back in Pangasinan—because when the floods return, so does LG.
The concept is simple: bring industrial-grade LG washing machines to areas hit by natural disasters and offer free laundry services. But the impact? That’s anything but small. It’s about restoring dignity, one spin cycle at a time.
CSR That Feels Personal
LG Philippines Managing Director, Mr. Nakhyun Seong, didn’t mince words. “Laundry Love goes beyond providing free laundry,” he said. “It’s about making families feel seen, cared for, and bringing a sense of ease and warmth in simple but meaningful ways.”
That’s the kind of CSR that doesn’t just tick boxes—it touches lives. It’s not about branding. It’s about being present when it counts. And when you see families smiling over freshly washed clothes after days of chaos, you realize: this is what corporate responsibility should look like.
Tech That Serves, Not Just Sells
Let’s talk hardware. LG’s washers and dryers weren’t just there for show. These machines are built to handle heavy loads, fast cycles, and the kind of wear and tear that comes with community-scale use. They’re efficient, reliable, and—most importantly—accessible.
This is where LG’s innovation meets empathy. It’s not just about selling appliances. It’s about using them to solve real problems. And in a country where typhoons are a seasonal reality, that kind of thinking matters.
Gratitude in Every Fold
Residents didn’t just walk away with clean clothes. They walked away with a renewed sense of hope. Many shared how the initiative helped them cope with the emotional weight of the floods. Because when everything feels out of control, even the smallest act of normalcy—like folding a clean shirt—can be grounding.
It’s easy to underestimate the power of clean laundry. But in moments like these, it becomes a symbol of recovery. A fresh start. A reminder that someone out there cares.
LG’s Vision: Life’s Good, Especially When Shared
Laundry Love is more than a campaign. It’s a philosophy. It reflects LG’s broader mission to make life better through innovation and service. And it proves that tech companies don’t have to be distant giants. They can be community partners. They can show up, plug in, and make a difference.
From detergent sachets to dryers humming in the background, every detail of this initiative was designed to bring comfort. And in a world that often feels chaotic, that kind of intentionality is worth celebrating.
Life isn’t just about having the latest technology, it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.
