HONOR Philippines Sets Global Standard in Just Three Years
HONOR Philippines Sets Global Standard in Just Three Years
From Comeback to Category Leader
Three years ago, HONOR Philippines re-entered the market with a clear goal: bring world-class tech to Filipino consumers. Fast forward to today, and they’ve not only delivered—they’ve dominated. HONOR Philippines Sets Global Standard.
At the HONOR SEA & Middle East Summit, held August 10–12 at the Marriott Grand Ballroom in Pasay City, HONOR Philippines took center stage. Executives from 35 countries gathered to share strategies, celebrate wins, and learn from each other. But it was the Philippine team’s story that turned heads.
Stephen Cheng, Vice President of HONOR Philippines, presented the brand’s meteoric rise since August 2022. The message was simple: strategic launches, strong partnerships, and a deep understanding of local consumers can turn a comeback into a global case study.
Milestones That Matter
HONOR Philippines didn’t just grow—they exploded. Here’s what they’ve achieved in just three years:
- 40+ devices launched, covering every price segment
- No. 1 Hero Product ranking for three consecutive years
- 100%+ year-on-year sales growth, with hits like the HONOR X9b, X9c, and HONOR 400
- Sold-out launches, including the HONOR 400 selling out in just three days
- 2,500+ retail stores and 2,000+ regional sales advisors nationwide
That’s not just growth. That’s market domination.
A Local Playbook with Global Impact
HONOR Philippines’ success is now being studied across the HONOR global network.
Their approach—launching devices that match Filipino lifestyles, building strong retail presence, and listening to consumer feedback—has become a blueprint for other markets.
It’s proof that innovation isn’t just about specs. It’s about knowing your audience and delivering what they actually need.
Global Recognition, Local Pride
“Being recognized on a global stage and sharing our story with over 35 countries is a proud moment for us,” said Stephen Cheng.
It’s not just about bragging rights. It’s about validation. HONOR Philippines has shown that a local team can lead with impact, inspire globally, and still stay rooted in the needs of everyday users.
From flagship launches to entry-level wins, they’ve built a brand that resonates across demographics—and now, across borders.
What’s Next for HONOR Philippines?
With momentum on their side, HONOR Philippines is set to expand further. Expect more devices, deeper retail penetration, and continued innovation tailored to Filipino consumers.
They’re not just riding the wave—they’re shaping it. And with global eyes now watching, the pressure is on to keep delivering.
The Summit: More Than Just a Celebration
The HONOR SEA & Middle East Summit wasn’t just a victory lap. It was a platform for collaboration.
Executives from Southeast Asia and the Middle East exchanged insights, discussed market challenges, and explored new opportunities. HONOR Philippines didn’t just present—they participated, offering strategies and learning from others.
It’s a reminder that even in tech, humility and curiosity go a long way.
Why This Matters to Filipino Consumers
For everyday users, this success means more than headlines. It means better phones, wider availability, and stronger after-sales support.
HONOR’s growth translates to more choices, better value, and a brand that’s committed to staying responsive to local needs.
Whether you’re buying your first smartphone or upgrading to a flagship, HONOR Philippines is now a name you can trust—not just locally, but globally.
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.honor.com/ph/retailers/
