Bold Beats, Filipino Flair: Sony’s ULT Sound Live in BGC

Bold Beats, Filipino Flair: Sony’s ULT Sound Live in BGC

Sony’s Sound Revolution Lands at the BGC Amphitheater

Last August 2, Sony Philippines threw out the playbook and set BGC’s pulse to bass mode. ULT Power Sound: Vibe Live wasn’t just a product launch—it was a party, a runway, and a jam session rolled into one. Sony’s ULT Sound Live in BGC

From the minute the crowd stepped past the photo-ready ULT Wall, it was clear Sony came for full sensory impact. Music. Fashion. Lights. Vibe. As Sony Philippines’ President Shuhei Sugihara took the stage, he didn’t just talk tech—he leaned into Sony’s DNA: building experiences that feel immersive and emotionally charged. Marketing Director Kentaro Imamura followed up, rallying around the brand’s “For The Music” commitment to pushing boundaries.

No empty hype here. Just speakers loud enough to test your core strength and a crowd that wanted more.

Vibe Meets Vision: Fashion and Audio Take Over

To prove Sony’s sound is as stylish as it is powerful, ULT Squad members Jacqueline Jala, David Guison, and Angelique Manto walked the runway in standout fits from Strong Village, SUOT.NATIN, and DBTK. It was streetwear swagger meets audio statement pieces—a collaboration that worked because it didn’t try too hard.

Sony’s Arbie Bandiling kept the energy high with a teaser drop for the new ULT Power Sound series. Cue bass-heavy trailers and kinetic lighting. Then came the reveal.

The ULT Lineup Drops—and the Ground Shifts

A-Team lit up the stage with choreography that matched the sound system’s punch. And just like that, the ULT Power Sound lineup was unleashed:

• ULT Tower 9 (₱52,199): A wireless beast that turns any backyard into a festival.
• ULT Tower 9 AC (₱39,999): Same sonic performance, plug-in setup—perfect for condo parties.
• ULT Field 5 (₱19,999): Rugged, portable, splashproof, and strap-ready.
• ULT Field 3 (₱10,999): Compact, stylish, and primed for surprise parties.
• ULT Mic (₱9,999): Karaoke nights just got an upgrade.

These aren’t just gadgets—they’re mood machines. Bass you feel in your bones, LED visuals you dance under, and design you actually want to carry around.

Local Sound, Global Energy

Singer Jeremy G gave the crowd a taste of emotional clarity with his track “Parking Lot.” KAIA followed up with bold vocals and crisp choreography. And Maki—let’s just say if you weren’t moving to “Dilaw” or “Kahel na Langit,” you missed the point. The message was clear: Filipino talent sounds even better through Sony’s speakers.

Built for Movement, Made for the Moment

Whether you’re staying in or heading out, the ULT series keeps up. The Tower 9 is splash-resistant and battery-powered for portable audio that actually lasts. The Field 5 hits outdoors like a backpack-sized subwoofer. And the Mic? It turns dinner with friends into an open mic—complete with echo effects and easy pairing.

Sony didn’t just build gear—they designed audio companions for every vibe. If your weekend includes live music, late-night playlists, or a little karaoke chaos, these speakers come ready.

ULT Is Now Available—Bring the Party Home

You don’t need a fashion show to feel the bass. The ULT Power Sound line is now available nationwide through Sony Centres and official dealers. Price tags range from ₱9,999 to ₱52,199—and unlike the vibe, the speakers won’t disappear when the lights go out.

It’s a sound-first lifestyle series with actual style. And in a market crowded with copy-paste Bluetooth boxes, that’s saying something.

To discover the ULT Power Sound experience, visit these links:
● ULT Tower 9 – https://www.sony.com.ph/wireless-speakers/products/ult-tower-9
● ULT Tower 9 AC – https://www.sony.com.ph/wireless-speakers/products/ult-tower-9ac
● ULT Field 5 – https://www.sony.com.ph/wireless-speakers/products/ult-field-5
● ULT Field 3 – https://www.sony.com.ph/wireless-speakers/products/ult-field-3
● ULT Mic – https://www.sony.com.ph/wireless-speakers/products/ultmic1

For more details: www.sony.com.ph.