Cybersecurity, Collaboration, and Consumer Trust in 2025
Cybersecurity, Collaboration, and Consumer Trust in 2025
United We Stand: BPI’s Blueprint for Digital Defense
Cybersecurity used to be a back-office thing. Something you threw at your IT team with a good luck handshake and hoped for the best and Consumer Trust in 2025

Not anymore.
At the 2025 BPI CyberProtect Conference in Makati, the message was clear: cybersecurity now sits at the heart of national resilience. And in true BPI fashion, the bank brought together over 230 decision-makers—from government suits to private sector heavyweights—to prove that this isn’t just tech talk. It’s a people issue.
Think of it as a summit with less jargon, more action.
From legislation to information architecture, BPI’s approach centers on one goal: protecting the consumer. Not just their data, but their trust.
TG Limcaoco’s Mission: “Cybersecurity is Patriotism”

BPI President and CEO TG Limcaoco affirms BPI’s role as a trusted partner in safeguarding the nation against cyber threats, working closely with government to strengthen digital resilience.
President and CEO Jose Teodoro “TG” Limcaoco didn’t mince words. “We see ourselves as partners not only to our customers but to the nation,” he declared.
Translation? Cyber defense is no longer optional. It’s a civic duty.
Limcaoco’s tone matched the urgency outlined in President Ferdinand Marcos Jr.’s written address. The president stressed that a resilient digital economy requires cooperation from all sectors—including that underappreciated superhero: the Filipino consumer.
Together, they laid out a vision of a future where businesses aren’t just profit-driven—they’re people-driven. Where cybersecurity isn’t just good practice—it’s good citizenship.
Jon Paz and the Frontlines of Scam Defense and Consumer Trust in 2025
Jon Paz, BPI’s resident cyber guardian, took the mic and made it personal.
“Protecting our customers goes beyond securing systems—it means empowering them with the knowledge they need to stay safe online,” he said.
Paz isn’t just pushing antivirus updates. He’s building digital street smarts. His approach? No scare tactics. Just real stories, practical steps, and a subtle reminder that clicking random links is still a bad idea.
This mindset puts BPI on a different playing field. It’s not about locking down data—it’s about unlocking trust.
AFASA: A Law With Teeth
While acronyms usually make eyes glaze over, AFASA—the Anti-Financial Account Scamming Act—got a warm welcome.
Deputy Governor Elmore Capule of Bangko Sentral ng Pilipinas walked attendees through its provisions. In short: money muling, phishing, and social engineering shenanigans are officially criminal offenses. Not just annoying. Not just unethical. Illegal.
Now that’s refreshing.
AFASA brings sharper accountability to e-wallets, banking platforms, and any digital system used to siphon cash from consumers. Its timing is no coincidence. In 2024, cybercrime complaints tripled, with losses close to PHP198 million.
Capule summed it up best: “We are building a more robust and responsive framework to protect financial consumers.”
Legal muscle meets tech grit. A match made in cybersecurity heaven.
The Education Playbook: From Compliance to Community
Aside from laws and firewalls, the CyberProtect Conference stressed something more fundamental—education.
BPI’s strategy involves transforming cybersecurity from something technical into something communal. Sessions ranged from global fraud frameworks to the psychology behind scams. Think of it as part masterclass, part myth-busting.
Experts from the Asian Institute of Management (AIM), Secure Connections, and Global AI Council Philippines chimed in with fresh data, shared stories, and a little tough love.
The takeaway? Consumers aren’t liabilities. They’re allies. They just need the right tools and truth.
230 Voices, One Digital Vision
The most powerful image of the conference wasn’t a keynote or panel. It was a photo.
A lineup of people from every corner of the cyber protection universe—government, academe, startups, multinational banks, even legislation gatekeepers—standing shoulder to shoulder.
The message wasn’t subtle: tech infrastructure is nothing without unity and Consumer Trust in 2025
Maria Elena Torrijos of BPI’s Public Affairs, Professor Philip Kwa of AIM’s Cybersecurity Program, Rep. Brian Poe Llamanzares of the Global AI Council, Senator Mark Villar—these names don’t usually appear on the same list. But when it comes to cybersecurity, egos take a backseat. Collaboration takes the wheel.
The TechBeatph.com Take: Humor, Hustle, Human-Centric Defense and Consumer Trust in 2025
Let’s face it. Filipinos love community. Whether it’s basketball, tech launches, or food crawls through Maginhawa. So why should cybersecurity be any different?
BPI’s CyberProtect Conference wasn’t a cold PowerPoint showcase—it was a rally. A reminder that consumers deserve digital dignity. That no one should lose sleep over a stolen OTP.
We at TechBeatph.com salute any effort that makes cybersecurity human again. Less panic. More partnership.
Because protecting our digital future isn’t just about systems. It’s about people.

