AFAD Reloads Defense & Sporting Arms Show Momentum
AFAD Reloads Defense & Sporting Arms Show Momentum
Aiming High: AFAD Gathers Forces in Pasay
The Association of Firearms and Ammunition Dealers of the Philippines, Inc. (AFAD) is back in the spotlight, hosting its flagship Defense & Sporting Arms Show from July 23 to 27 at the SMX Convention Center, Pasay City. The annual event is more than just a parade of shiny gear—it’s a meeting ground for sports shooters, collectors, tactical nerds, policy influencers, and curious weekend warriors. It’s also where you learn that a rifle isn’t just hardware—it’s regulated, engineered, and backed by a community with surprisingly nuanced views on ownership and responsibility. AFAD Reloads Defense & Sporting Arms Show Momentum.

2025: A Big Year for Philippine Shooting Sports
This year’s show doesn’t happen in isolation. Filipino sharpshooters are preparing to represent the country at the 2nd IPSA Action Air World Championship in Iloilo City, happening July 26 to August 3. That’s over 200 international shooters from 40+ countries descending on the archipelago. Philippine athletes recently competed in the IPSC PCC/Mini Rifle World Shoot in the Czech Republic, putting the nation squarely on the global shooting map—no pun intended. The Pasay gathering functions as both pep rally and runway, showcasing the gear, grit, and grassroots support that keeps local shooting sports thriving.
Advocacy with Firepower: Responsible Ownership Still Front and Center
AFAD remains firm on its mission to champion responsible gun ownership. Spokesperson Alaric Topacio noted the renewed momentum: “This year’s show reflects the energy and progress in the firearms industry… and helps promote community ties and accountability.” With public discourse around firearm policy never too far from trending debates, AFAD’s event reminds attendees—this isn’t about glamorizing guns. It’s about elevating national sports, improving safety education, and anchoring conversations in context, not conflict.
Exhibitor Arsenal: A Who’s Who of Tactical Goods
Ready to meet your new favorite piece of gear? The show floor is stacked with big names in the local firearms ecosystem, showcasing everything from precision rifles to tactical bags to fiber-reinforced armor plates. On the roster:
• Trust Trade
• PB Dionisio & Co. Inc.
• Squires Bingham International Inc.
• Twin Pines Inc. (Tactical Corner)
• Nashe Enterprises
• Hahn Manila Enterprises
• Shooters Guns and Ammo Corp.
• Metro Arms Corporation
• Imperial Guns, Ammo & Accessories
• Jethro International Inc.
• Stronghand Incorporated
• Final Option Trading Corporation
• …and 25+ more ready to show off their newest wares.
Expect sidearms, long guns, optics, bags, holsters, range apparel, and possibly a few jaw-dropping display pieces you’ll wish were tax-deductible.
Government Support and Policy Touchpoints
Government officials and lawmakers are expected to attend, lending institutional weight to the advocacy side of the event. Whether discussing licensing, policy updates, or international standards, their presence reinforces that responsible ownership must always be part of national dialogue. It’s less Wild West and more regulatory best practice—with a hint of retail therapy.
A Community Forged in Practice AFAD Reloads Defense & Sporting Arms Show Momentum
The Defense & Sporting Arms Show is where veterans swap stories, rookies ask questions, and manufacturers listen. It’s where the sport gets human. Attendees aren’t just browsing—they’re investing in safety, sport, and personal growth. And yes, sometimes also in that one red-dot optic they saw on Instagram last week.
Why This Show Matters
In a climate where technology evolves fast and policy debates evolve faster, events like this keep the community grounded. The show acts as both a checkpoint and a celebration: of progress, performance, and policy. Whether you walk in with years of experience or just a curiosity about firearms, you’re leaving with something useful—even if it’s just better context.

