TCL TechMania CoolFest Year 2: Smart Living Revolution

TCL TechMania CoolFest Year 2: Smart Living Revolution

A Festival of Innovation and Filipino Creativity

SM Mall of Asia Music Hall. The venue pulsed with energy. TCL TechMania: CoolFest Year 2, co-presented by SM Appliance Center, returned bigger, louder, and smarter. This wasn’t just a tech showcase—it was a full-blown celebration of smart living, Filipino creativity, and the evolving meaning of “cool.”

TCL, the Triple Global Top 1 TV Brand, brought together music, technology, and community in one immersive experience. From high-energy performances to interactive zones, the event was a masterclass in blending entertainment with innovation.

The Smart Living Zone: Where Tech Meets Lifestyle

At the heart of CoolFest Y2 was the Smart Living Zone. This immersive space showcased TCL Philippines’ latest lineup of smart appliances. Guests explored the massive 98-inch QD-Mini LED TV, the FreshIN 3.0 Inverter Air Conditioner, the WashPro Combo+, and the Free Built-in Multi-Door Refrigerator.

Each product wasn’t just on display—it was interactive. Attendees could test features, experience smart connectivity, and see energy-saving tech in action. The zone wasn’t just about specs—it was about how TCL tech fits into real Filipino homes.

And yes, the crowd favorite “Spin the Wheel” returned. A simple registration, a social media post, and fans walked away with exclusive TCL merchandise. It was fun, engaging, and perfectly aligned with the brand’s mission: making smart living accessible and exciting.

TCL’s Message: Innovation with Heart

TCL Philippines Brand Manager Joseph Cernitchez summed it up best: “TCL CoolFest Y2 is our way of connecting our innovative products with the people.” His words echoed the event’s spirit—technology that doesn’t just impress, but connects.

By combining music and tech, TCL gave Filipino performers and creators a stage. It wasn’t just about appliances—it was about community, culture, and connection.

Celebrating 25 Years of TCL Philippines

The event also marked a milestone: TCL’s 25th anniversary in the Philippines. Ms. Cyd Montebon, TCL Deputy Director of Sales, opened the main program with a message of gratitude and vision.

“It is an exciting day for us to all be here and unveil our latest lineup,” she said. “Together, these innovations mark a new chapter in our commitment to smarter, healthier, and cooler Filipino homes.”

Her words weren’t just ceremonial—they were backed by action. TCL’s latest products are designed with Filipino households in mind, combining cutting-edge tech with everyday practicality.

The People Behind the Products

CoolFest Y2 also introduced the minds behind TCL’s innovations. Onstage were Mr. Charlie Huang, Deputy Director of Brownline Products; Mr. Bert Cheung, Deputy Product Director of the Air Conditioner Line; and Mr. Eric Li, Senior Product Manager for Washing Machines and Refrigerators.

They unveiled TCL’s latest technologies: QD-Mini LED TVs, T-AI-powered air conditioners, and inverter motors for washers and refrigerators. These aren’t just upgrades—they’re leaps forward in energy efficiency, smart control, and design.

Content Creators Bring the Brand to Life

TCL also brought in brand partners and online content creators Charuth and Jomari Angeles. Their presence added relatability and vibrance to the brand story.

After exploring the TCL Cool Truck and Smart Living Zone, they shared how TCL tech enhances daily life. Their message was clear: smart living isn’t just futuristic—it’s here, and it’s fun.

Kathryn Bernardo: The Face of Cool

Then came the moment everyone was waiting for. Asia’s Superstar Kathryn Bernardo returned as TCL’s beloved brand endorser. Her energy lit up the stage.

“It honestly feels so amazing to be here again,” Kathryn said. “I always look forward to TCL events because they’re fun, exciting, and full of energy.”

She spoke not just as a celebrity, but as a genuine user of TCL products. “TCL and SM Appliance Center are bringing the coolest and smartest tech to every Filipino home. And I’m so proud to be part of that.”

Her connection with fans was palpable. Through games like “Guess That, Kath!” and “Unbox The Cool,” lucky attendees—dubbed the “Coolfest Barkada”—got to interact with her and win TCL prizes.

Lola Amour: Music Meets Tech

Capping off the event was a performance by indie band Lola Amour. Their blend of modern rock, funk, and pop resonated with the Gen Z crowd. Hits like ‘San Kakapit’, ‘Fallen’, ‘Dance’, and ‘Raining in Manila’ had the audience singing along.

It was the perfect end to a day that celebrated not just technology, but Filipino talent and creativity.

TCL and SM Appliance Center: A Stronger Partnership

CoolFest Y2 also highlighted TCL’s partnership with SM Appliance Center. Together, they’re making smart home tech more accessible to Filipino families.

Now, customers can explore TCL’s full range—QLED and QD-Mini LED TVs, intelligent air conditioners, energy-saving washers, and spacious refrigerators—at any SM Appliance Store.

This partnership isn’t just about distribution. It’s about trust, convenience, and bringing innovation closer to home.

More Than a Showcase

TCL TechMania: CoolFest Year 2 wasn’t just a product launch. It was a celebration of Filipino excellence, smart living, and community. It showed that technology can be fun, meaningful, and deeply connected to everyday life.

From immersive zones to heartfelt messages, from celebrity endorsements to indie music, CoolFest Y2 redefined what it means to be “cool” in the modern Filipino home.

Visit the TCL home page at https://www.tcl.com/ph/en.