HONOR 400 5G Powers Sparkle Campus Cutie Search
HONOR 400 5G Powers Sparkle Campus Cutie Search
Sparkle Campus Cutie Meets Next-Gen AI Phone
HONOR Philippines teamed up with GMA Sparkle to fuel the 2025 Sparkle Campus Cutie talent search. Twenty student finalists vied for the crown. And a sleek device—the HONOR 400 5G—played a starring role. As part of the partnership, finalists used HONOR’s AI camera features to capture campaign photos, behind-the-scenes clips, and social media teasers. Their creativity soared. And the phone’s power kept up.
Ultimate Campus Cutie: Mad Ramos
After weeks of training, two contenders rose to the top: Andrei Fajardo and Mad Ramos. Both impressed with poise, personality, and polished HONOR-powered content. Judges faced a tough choice. In the end, Mad Ramos claimed the title Ultimate Sparkle Campus Cutie. She won:
• A contract with Sparkle GMA Artist Center.
• ₱35,000 worth of HONOR devices.
Her dedication paid off—on camera and off.
Honing Talent at Sparkle GMA Artist Center
The Sparkle Artist Center is the Philippines’ premier talent incubator. Here, the Top 20 finalists refined runway walks, presentation skills, and camera presence. Vocal coaches. Acting workshops. Image consultants. And a healthy dose of real-world simulations—press conferences, live interviews, red carpet mockups. All captured on the HONOR 400 5G. Its AI stabilizer kept video smooth. Its 50 MP main camera rendered crisp detail in every shot.
AI Master: Jayson David
It wasn’t just the winner who scored. Jayson David earned the title HONOR 400 5G AI Master. He dazzled judges with advanced photography techniques using the phone’s AI suite. Long exposures. Portrait mode magic. Night shots without a tripod. His IG grid lit up with Vivid Mode highlights and AI Eraser refinements. For Jayson, it wasn’t about pro gear. It was about mastering AI.
Stephen Cheng on Empowering Young Stars
“Talent deserves a platform,” said Stephen Cheng, Vice President of HONOR Philippines. “We don’t just sell phones. We spark dreams. Partnering with Sparkle Campus Cutie lets us champion young creatives. With HONOR 400 5G, they capture moments and build confidence—on screen and in life.” Cheng’s vision extends beyond hype. He sees technology as a bridge to opportunity. For students with big dreams and small budgets, that bridge makes all the difference.
HONOR 400 5G: Style Meets Substance
The HONOR 400 5G isn’t only a marketing prop. It’s a statement piece. At just 7.8 mm thin and 175 g, it slips into pockets and palms with ease. Its sleek metal frame feels luxe. And its AI-enhanced camera suite adapts to any lighting—even campus corridors lit by flickering fluorescents. Key specs include:
• 200 MP Ultra-clear main sensor for pin-sharp photos.
• 88 W SuperCharge, filling the battery from 0 to 50 percent in 15 minutes.
• Snapdragon 7 Gen 2 processor for seamless multitasking.
• 50 MP front camera for bright, natural selfies.
This isn’t just a phone. It’s a creative studio.
Features That Fuel Creativity
Every finalist needed content that cut through the noise. The HONOR 400 5G delivered:
• AI Portrait Snap—auto-detects faces and refines skin tones.
• AI Unblur—stitches multiple frames to freeze movement.
• AI Eraser—removes photobombers with a tap.
• Tap Edit Wow—transforms loops into mini cinematic trailers.
Candids became magic. Campus hallways turned into catwalks. And fans across social media saw a new side to student life—captured in ultra HD.
Building a Community of Creators
HONOR’s goal isn’t to lend a phone. It’s to foster a community. During the campaign, finalists joined online workshops on content strategy and branding. They exchanged tips on composition and lighting. They discussed TikTok trends and Instagram algorithms. They learned to stand out—both in person and online. And they did it together, under the banner of HONOR 400 5G.
The Future of Talent Search
Campus Cutie is more than a beauty pageant. It’s a talent incubator powered by tech. By integrating smartphones into the workflow, HONOR and GMA Sparkle created a blueprint for future searches:
- Digital-first auditions via AI video submissions.
- On-the-spot content challenges captured on flagship devices.
- Real-time social media engagement driving audience votes.
If you can measure impact in likes and shares, then this model scales. And as HONOR rolls out updates—new algorithms, more AI features—talent searches can deliver richer experiences without the logistics nightmare of traditional casting calls.
Making Moments Matter
Whether you’re dreaming of stardom or capturing everyday campus life, the right tools matter. For Mad Ramos, a single clip shot on a Sparkle event stage—it was enough to seal her victory. For Jayson David, a well-timed long exposure of moonlight over the quad became a masterclass in AI photography.
Technology isn’t a crutch. It’s a partner in storytelling. And with devices like the HONOR 400 5G in hand, students aren’t just auditioning—they’re auditioning to for life in the spotlight.
Pricing and Availability
Available in stunning color options—Midnight Black, Tidal Blue and Desert Gold—the HONOR 400 5G is now available for pre-order across the Philippines for only Php 22,999 (24GB + 512GB)! Every pre-order from June 17 to 27, 2025 comes with FREE exclusive items worth ₱9,397, including a JBL Go 4 speaker, HONOR Choice Earbuds Clips, and a Jisulife Pro 1 (available only when you claim on June 28). Plus, pre-order customers get the chance to win a Rolex GMT Master II worth ₱600,000 or a Hermès Lindy Mini Bag worth ₱420,000!
Order now at any HONOR Experience and Partner Stores, and online via Lazada https://bit.ly/Laz_H400_PR, Shopee https://bit.ly/Shop_H400_PR, and TikTok Shop https://bit.ly/TikTok_H400_PR.
To know more about HONOR 400 5G, head on to: https://bit.ly/Web_H400_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph) and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
