LG’s OLED Domination Continues: 12 Years of Market Leadership
LG’s OLED Domination Continues: 12 Years of Market Leadership
Setting the Standard for Premium TV Innovation
LG Electronics has once again proven its unrivaled dominance in the premium TV market, securing the top spot in global OLED TV shipments for the 12th consecutive year. With an impressive 52.4 percent market share in 2024, LG continues to shape the future of television through advanced display technology, AI-powered personalization, and superior audiovisual experiences.
According to market research firm Omdia, LG shipped 3.18 million OLED TV units last year, reinforcing its long-standing leadership in the OLED space. Fourth-quarter sales alone surpassed 1.1 million units, demonstrating the company’s ability to deliver innovations that resonate with modern consumers.
The Growing Dominance of OLED in Premium TV Markets
Premium OLED TVs have gained widespread adoption, now accounting for 45 percent of the premium TV segment—which includes models priced at USD 1,500 and above.
This marks an 8.5 percentage point increase from the previous year, with the trend expected to surpass 50 percent in 2025. As OLED technology continues to redefine home entertainment, LG is leading the charge, driving growth across all categories of premium television.
What makes OLED technology stand out?
- Perfect black levels for unmatched contrast
- Enhanced brightness that improves visual clarity in various lighting conditions
- AI-powered personalization for a more immersive and customized viewing experience
With LG’s commitment to continuous innovation, it is set to push OLED technology even further, offering next-generation advancements tailored for today’s discerning viewers.
The Shift Toward Larger Screens
Consumer demand for larger display sizes has surged in recent years, with ultra-large OLED TVs comprising 16 percent of the total OLED TV market.
LG remains at the forefront of this trend, commanding an impressive 57.5 percent market share in 2024 for OLED screens of 75 inches and above.
Leading the ultra-large OLED lineup are:
- 77-inch models
- 83-inch models
- 88-inch models
- 97-inch models
This strategic shift aligns with consumer preferences for cinematic home experiences, reinforcing LG’s position as the industry leader in premium display technology.
LG’s Upcoming OLED Innovations
Backed by over a decade of OLED expertise, LG is introducing a new wave of advancements designed to elevate picture quality, connectivity, and user experience.
Upcoming innovations include:
- Wireless transmission of audio and visual content at 4K 144Hz with zero latency or loss in quality
- AI-powered personalization through webOS, ensuring an optimized viewing experience tailored to user preferences
- Superior picture quality, featuring enhanced brightness and perfect black levels
These upgrades promise a next-level TV experience, bringing OLED technology closer to perfection and reinforcing LG’s commitment to industry-leading advancements.
A Return to Growth in Global TV Shipments
Despite a three-year downturn, the global TV market rebounded in 2024, with total shipments reaching 208.8 million units.
OLED TV shipments alone grew by 8 percent year-on-year, hitting 6.07 million units, underscoring the rising consumer demand for high-end display technology.
LG’s total TV shipments, spanning both OLED and LCD models, reached 22.6 million units, representing 16.1 percent of global TV market revenue—a testament to the brand’s dominance across multiple categories.
With OLED technology continuing to expand, LG’s influence in the premium segment is stronger than ever, ensuring that OLED remains the gold standard for home entertainment.
Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.
