Here’s why #PinoyFreedom is more than just a holiday

Here’s why #PinoyFreedom is more than just a holiday

Philippine Independence Day is right around the corner, and there is so much for us to celebrate! More than just a holiday, June 12 is a commemoration of the Filipinos’ grit, bravery, and relentless love of freedom.

In anticipation of the 124th anniversary of Philippine Independence, SM Supermalls shares why Independence Day is a pivotal turning point in our history.

It’s a celebration of our Filipino identity. Independence Day symbolizes the foundation of our beliefs and identity as Filipinos — a brave and strong people eager to battle for freedom. After over 400 years of colonization, flying our flag and singing our national anthem is more than a duty; it honors the valor of every Filipino who fought for our independence. Come dressed in Philippine flag colors to the SM Supermalls’ Flag Raising Ceremony on June 12, 2022 at 8:30 a.m. to demonstrate your love for our nation and pay your respects to those who fought to protect it.

It is a celebration of our rich and diverse culture. Each year, the month of June encourages us to exhibit our country’s rich culture in many different ways. Whether it be through food, fashion, or art, all 18 regions across the Philippines have so much to offer! At an SM mall near you, enjoy a taste of Luzon, Visayas, and Mindanao’s diverse cultures through Pinoy Eats and Pinoy Buys until June 12, 2022.

It’s a show of affection for our homeland. It is a huge honor and obligation to put the country before oneself. It is our responsibility as Filipinos to keep the spark of patriotism burning through learning about Philippine culture and history, as well as to instill in us a sense of community and responsibility toward our Filipino brothers and sisters. Visit the HeroiSM physical exhibit at SM City Cebu until June 15, 2022 to learn about Philippine history in a #AweSM way!

Celebrate #PinoyFreedom at SM Supermalls!

While we each exude patriotism in our own way, one cannot ignore the pride and enjoyment that comes with Philippine Independence Day celebrations! Commemorate Independence Day in a truly Pinoy way— sumptuous food, the company of loved ones, and great deals on all things local!

At SM Supermalls, activities are lined up to keep #PinoyFreedom alive nationwide! So come and celebrate the #AweSM and historic Philippine Independence Day at an SM mall near you.

For more information, visit or like and follow @smsupermalls on all social media platforms.


Tech Editor, gear head , photographer, videographer, editor and all around lover of technology.

Leave a Reply