realme grabs PH top 1 smartphone brand slot in just 2 years
Multiple reports by Canalys, Counterpoint Research, and IDC show the two-year-old brand’s dominance in Q3 2020
Manila, Philippines. November 25, 2020 — realme Philippines claims the number 1 spot in the country’s smartphone market, recording triple-digit growth in Q3 2020 — a feat the brand achieved in just two years. International market research firms Canalys, IDC and Counterpoint Research all confirm the two-year-old brand’s local market lead in their Q3 reports.
Global market intelligence firm IDC reported realme Philippines achieved staggering 962.5 percent annual growth and captured 25.4 percent local market share this third quarter.
realme Philippines’ leading local market position is further corroborated by global technology market analyst firm Canalys, which in early November reported a 25 percent market share and 531 percent year-on-year growth for realme Philippines, the fastest quarterly growth a smartphone vendor has attained in the Philippine market this year.
Counterpoint Research also reported the same local market position for realme Philippines, which entered the country in November 2018.
realme Philippines has so far launched four smartphone lines: the premier X-series, the midranger number series, and the bang-for-buck narzo and C-series lines. The brand is also working vigorously on growing its AIoT and smart device portfolios, broadening the realme experience to deliver a well-rounded ecosystem.
“We are immensely grateful to our Filipino fans for helping us reach the top spot here in the Philippines. We celebrate this remarkable achievement with every Filipino realme user who shares our confidence in the performance and capability of our products — this would not have been possible without you. We assure our fans that we’ll continue to be relentless in bringing top-notch devices to the country as we aim to embolden them in achieving their every goal. Maraming salamat po!” shares realme Philippines VP for Marketing Austine Huang.
realme Philippines attributes its strong market presence to its strong and wide — and growing — network across the nation, both offline and online. The brand currently has 465 kiosks, 119 concept stores and 5200+ partner stores in key areas across the country. It also has a strong partnership with e-commerce giants Lazada and Shopee, where it consistently tops the platforms’ list of best-selling brands.
realme has forged relationships with key industry players such as Moonton, the game developer of the smash-hit Mobile Legends. The biggest smartphone-branded online community is also spearheaded by realme Philippines, an avenue the brand uses for direct communication with its customers on various announcements, promos and exclusive events.
Globally, realme continues to be the smartphone industry’s fastest-growing smartphone brand with 132 percent growth quarter-on-quarter in shipment volume. This is the strongest growth momentum among all major global smartphone original equipment manufacturers (OEMs), according to Counterpoint Research, with the brand braving a global year-on-year market decline of 4 percent.
Fans of realme in the Philippines can enjoy more products from the leading smartphone brand before the year ends as it launches more new smart lifestyle devices and a powerful flagship contender.