Sennheiser Partners with Local Leading Music Store JB Music
Global Manufacturing giant Sennheiser aims to dominate the local market by joining forces with one of the most respected and leading music store in the Philippines, JB Music.
Filipinos can begin satisfying their audio cravings by visiting any JB Music stores and check out the latest and high-quality Sennheiser audio equipment and products. The partnership aims to reach Filipino audiophiles of sophisticated taste and ensure ease of accessibility for many Sennheiser goods. Officially unveiled on July 16, 2019, the signing of the memorandum of agreement was held at JB Music’s Flagship store in Mandaluyong, Philippines. Through this partnership, JB Music earns the right to offer Sennheiser Asia’s products to its loyal customers nationwide.
The Philippines, known for producing world-class music talents and with an ever-growing entertainment industry are now complemented with an option for reliable musical equipment available in the local market.
Sennheiser is one of the world’s leading manufacturers of headphones, loudspeakers, microphones and wireless transmission systems. A family owned and controlled company since 1945, Sennheiser boasts a reputation for innovating and producing audio equipment of the highest quality.
That same commitment is shared by JB Music, a reputable distributor of only the best audio equipment and musical instruments in the Philippines. JB Music’s network of stores boasts an experience of 45 years. Founded in 1974 by the husband and wife team of Engineer Jesus Songco Fernando and Mrs. Elizabeth Salonga Fernando in their first branch in Cubao, it has now grown to 18 music stores in malls nationwide.
“The Philippines is a crucially strategic market for us in the region. Known for their love of karaoke and good music, the Filipinos are certainly one of our target customers. The thriving local entertainment industry likewise calls for reliable musical equipment, and we are committed to making a difference with our sound. Our partnership with JB Music will significantly reinforce Sennheiser brand awareness and recognition toward strengthening our position in the Filipino professional audio solutions segment,” shares Martin Low, Managing Director, Sennheiser Asia.