Vivo Soars High in the Philippines in Q2 2018
Vivo makes a huge leap in the local Philippine smartphone market. As seen in the table below it can be seen as a meteoric rise in shipment market share, doubling what they had in Q2 2017 compared to Q2 2108. According to the Counterpoint Research: The Quarterly Market Monitor Q2 2018, the premium brand has gained a substantial market share of 16% in the Q2 2018.
It’s the extensive marketing efforts of Vivo that had propelled the brand’s ranking in the market. From on ground events such as the mall and school tours, digital marketing endeavors like the YouTube Fan Fest, viable campaigns and promos, sustainable media relations, as well as corporate partnerships elevate Vivo to be one of the best in the consumer mindshare.
It does not stop there. Vivo has been pushing the bounderies of innovation feature the best cutting edge technology in the market.
With quality features such as Hi-Fi music that improves quality to the handsets’ sound, over 20-megapixel front cameras, bezel-less screens with more than 90% screen-to-body ratio with a super slim notch, an Elevating Front Camera, the Screen SoundCasting technology that turns the screen into a speaker, and the Time of Flight (TOF) 3D Sensing Technology that accurately maps objects at up to three meters in front of it, Vivo smartphones are certainly a good investment.
Commenting on Vivo’s constant innovation, Vivo Mobile Technology, Inc. Vice President for PR Strategy and Partnerships, Annie Lim said, “We create products that are industry-leading innovations for the consumer, and continue to place world-leading features into our smartphones. We will produce campaigns that will set the benchmark for the smartphone industry.”
The recent launches of their latest premium smartphones, the Vivo V9 last April and the Vivo X21 last June have also helped Vivo’s extensive growth. The V9 is equipped with a 6.3-inch full-view display, Qualcomm Snapdragon 626 chipset, dual rear cameras, 24MP front camera, and Android 8.1 Oreo, while the Vivo X21 has Qualcomm Snapdragon 660 AIE processor and 6GB RAM, in-display fingerprint scanning technology, and artificial intelligence (AI) shot. These innovations solidified Vivo’s standing amidst competition in terms of market growth as the fastest growing brand in the country during the quarter
The latest launch of the Vivo V11 last September 11 was also a top feat for the leading global brand. Equipped with 6GB RAM, in-display fingerprint scanning, AI photography using the 25mp front camera and dual rear camera 12mp+5mp, and the Halo Fullview™ Display features with 19.5:9 aspect ratio, it is now possible to have the best smartphone experience through Vivo’s relentless pioneering advancements at just P 19,999. The price is in the mid-range category, but the specs are of supreme quality. With Vivo V11’s promising specs and features, the brand will continue to update and stimulate the curiosity of customers regarding Vivo’s actions for the next quarter. And expect that Vivo will end the next two quarters of the year on a high note.