ASUS Ushers Age of Intelligent Phones with ZenFone 5
The highly-anticipated ZenFone 5 Series that had roused the curiosity of many worldwide finally made its ground-breaking introduction in Barcelona, Spain, taking center stage during the Mobile World Congress (MWC) 2018. The 5th Generation of ZenFones boasts of the newest Artificial Intelligence (AI) technology, innovative full-screen design industry-leading Qualcomm processors, and flagship dual-camera systems – both for rear and front.
• ASUS CEO Jerry Shen reveals the next-gen ZenFone 5 Series smartphones powered by the latest Qualcomm Snapdragon 845 and 636 Mobile Platforms
• ZenFone 5Z harnesses the best-in-class performance of Snapdragon 845 with its Artificial Intelligence Engine for a superior experience
• ZenFone 5 is a 6.2″ smartphone featuring the Snapdragon 636 Mobile Platform with AI capabilities for enhanced photography and communication experiences
• ZenFone 5 Lite is a stylish 6″ smartphone featuring the world’s first globally-announced true quad-camera system with front and rear 120° wide-angle cameras
BARCELONA, Spain, February 27, 2018, — ASUS CEO Jerry Shen today unveiled the all-new ZenFone 5 Series at a special event in the Italian Pavilion at MWC 2018 in Barcelona, Spain.
The lineup includes ZenFone 5Z and ZenFone 5, exciting high-performance 6.2-inch dual-camera smartphones that are the first-ever ZenFone models to harness the power of artificial intelligence (AI), and which feature ASUS’ first-ever 19:9 all-screen displays with a 90% screen-to-body ratio in a remarkably compact size that’s comparable to a standard 5.5-inch smartphone.
ZenFone 5Z is an extreme-performance version of ZenFone 5 powered by the latest flagship Qualcomm® Snapdragon™ 845 Mobile Platform with the Qualcomm Artificial Intelligence Engine (AIE), featuring 6GB RAM and 64 ROM for breathtaking performance and the most accelerated AI experiences. ZenFone 5 is the first smartphone available worldwide to be powered by the latest Qualcomm Snapdragon 636 Mobile Platform.
ZenFone 5 Lite is a stylish 6-inch smartphone featuring the world’s first globally-announced true quad-camera system with fully independent high-resolution and wide-angle cameras at both front and rear.
“We embarked on the ZenFone project four years ago with the idea to create empowering luxury for everyone to enjoy,” said Mr. Shen. “Today, the ZenFone 5 Series is the most intelligent ZenFone series ever, utilizing advanced AI algorithms and big-data analytics to provide users with a unique slate of intelligent camera, communication and convenience features.”
Joining Mr. Shen on-stage for the announcement, Qualcomm President Cristiano Amon commented, “We are excited to continue to work with ASUS to bring the latest advancements in mobile to consumers with the ZenFone 5 Series. Powered by powerful Snapdragon Mobile Platforms, ZenFone 5Z (Snapdragon 845 with the AIE) and ZenFone 5 (Snapdragon 636) will support superior user experiences that include dual cameras and artificial intelligence.”
Following the press event, OK Go — a multi-award-winning rock band from the US, whose honors include a GRAMMY® — performed live at the after party. OK Go has joined in partnership with ASUS to work on the ZenFone 5 marketing campaign.
A Dawn of the New Era with ASUS’ Intelligent Phones, ZenFone 5Z and ZenFone 5
ZenFone 5Z is an exciting next-generation 6.2-inch, dual-camera smartphone that comes with a beautiful 19:9 all-screen display featuring a 90% screen-to-body ratio, packed in a 5.5-inch body size. It’s the first-ever ZenFone model to harness the power of the latest Snapdragon 845 Mobile Platform with AIE, featuring a 3rd Generation AI platform that includes the Hexagon 685 Vector DSP, Adreno 630 Graphics, and Kryo 385 CPU.
ZenFone 5Z also benefits from the Snapdragon X20 Gigabit LTE modem, delivering speeds that surpass the gigabit barrier for a ‘wireless fiber’ experience, as well as integrated 2×2 802.11ac Wi-Fi and Bluetooth® 5 for ultra-low-power wireless earbuds. The extreme-performance ZenFone 5Z comes with 6GB RAM and 64GB ROM, offering breathtaking performance combined with outstanding energy efficiency for long-lasting battery life.
ZenFone 5 features an exquisitely crafted design, an amazing dual-camera system, and is powered by the latest Snapdragon 636 Mobile Platform. For an instant blast of extra power, the exclusive ASUS AI Boost — available on both ZenFone 5 and ZenFone 5Z — optimizes performance for games and other demanding tasks.
ZenFone 5Z and ZenFone 5 feature intelligent dual-camera systems that adapt and learn, delivering perfect photos every time. Equipped with the latest flagship Sony® IMX363 sensor with large 1.4µm pixels, an f/1.8 wide-aperture lens, 120° wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features — including AI Scene Detection for 16 different scenes and objects, AI Photo Learning, Real-time Portrait and Real-time Beautification — ZenFone 5Z and ZenFone 5 encourage creativity and free the user to concentrate on the subject rather than the camera.
A Stylish and Chic Phone for Lovers of Life and Photography, the ZenFone 5 Lite
ZenFone 5 Lite is a stylish 6-inch smartphone featuring the world’s first globally-announced true quad-camera system with high-resolution and wide-angle cameras at both front and rear. ZenFone 5 Lite removes the limits on photographic creativity, with a high-resolution main camera — 20MP Sony at the front, 16MP at the rear — and, uniquely, a secondary 120° wide-angle camera at both front and rear. Unlike rival systems, each camera works independently every time for perfect selfies, wefies, landscapes, portraits or groups shots. The 6-inch Full HD+ IPS display has a Full View 18:9 aspect ratio and an ultraslim bezel, making the pocket-friendly ZenFone 5 Lite as compact as a standard-aspect-ratio 5.5-inch phone. Powered by the Snapdragon 630 Mobile Platform, ZenFone 5 Lite combines incredible performance, optimized power efficiency and a 3300mAh battery with advanced security and convenience features — including NFC, triple-slot SIM/microSD card holder, rapid face unlocks and fingerprint recognition — for a mobile experience like no other.
ASUS Ushers Age of Intelligent Phones with ZenFone 5