First NBA smartphone by Cloudfone unveiled at the BTV All Star Festival


Basketball is life; a sport enjoyed and heavily patronized by Filipinos across gender, age, and walks of life. Fans all over the world share the same sentiments, and they want more – beyond what television viewing has to offer, taking the experience to a whole new level of action and fun.

Last weekend, Basketball TV (BTV), co-presented by Cloudfone, hosted BTV’s All Star Festival at the Bonifacio High Street Activity Center, in celebration of the 2017 NBA All Star Weekend. The weekend festivities included free viewing of NBA activities such as the All Star Rising Stars game and the All Star Saturday Night 2017 as they happen in New Orleans, Louisiana. Shoot-out games, skills challenges, 2-ball competition, various in-booth activities from NBA and NBA partners, and the appearance of NBA star, Kevin Martin. Aside from treating fans to watching games, participating in contests and exhibitions, and meeting and greeting Kevin Martin, several prizes and special discounts were also given away, including NBA merchandise, powerbanks, and accessories, and even Cloudfone smartphone devices. One of the biggest surprises was when Cloudfone, the official mobile partner of the NBA, together with Kevin Martin, awarded one lucky winner of the Cloudfone shoot-out challenge, a First-to-Own Gift Certificate, which entitles the holder to be one of the first owners of the Cloudfone NBA Edition smartphone.



Cloudfone, the official mobile partner of the NBA, has released several social media posts teasing fans and the basketball community with what seems to be an NBA phone.

Last Sunday, February 19, 2017, Cloudfone finally unveiled the Cloudfone NBA Edition smartphone  a first ever NBA smartphone in the entire Southeast Asia  simultaneous from both the Philippines, and New Orleans.

Together with NBA and Globe Executives, Cloudfone President and CEO, Eric Yu unveiled the Cloudfone NBA Edition in New Orleans, Louisiana where the 2017 NBA All Star event is happening. The executives openly talked about the device and the partnership. Simultaneously in the Philippines, Cloudfone Chief Marketing Officer, Joey Oreta and Chief Operating Officer Jaime Alcantara, also officially unveiled the device to fans at the BTV All Star Festival in BGC.

Cloudfone has always believed in empowering mobile users by being innovative enablers in addressing needs of its consumers. As a mark of a true game changer, Cloudfone brings in another first by introducing the Cloudfone NBA Edition.

Key specs and features have been revealed about the Cloudfone NBA Edition, but fans all over the Philippines should definitely watch out and expect for more updates.

The Cloudfone NBA edition offers a big and vibrant display perfect for live viewing; its generous memory capacity enables management of several apps to multitask as well as of playing and storing of video clips and files; the Fingerprint Control function makes accessing NBA applications easy; and the reliable long-lasting 4000 mAh battery is sure to keep it powered for endless online streaming and playing games, promising non-stop NBA action anytime, anywhere.

There’s so much more in store for the coming weeks as the Cloudfone team prepares for more action on their newly unveiled NBA Edition phone. There are even teasers on the possibility of another lucky winner who might get to see the NBA action live in the United States.





Tech Editor, gear head , photographer, videographer, editor and all around lover of technology.

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